To help you decide whether to switch from regular to custom-made packaging we’re revealing our top 5 reasons online businesses should use made to measure cardboard boxes.
If you run a business exclusively online you may think that all your attention should be dedicated to your website, digital marketing and products. However, there are more than a few reasons you shouldn’t neglect your packaging which we will run through in this blog.
Helps You Stand Out From the Crowd
With many online businesses competing for attention from customers, it’s never been more important to stand out from the crowd. One of the many ways you can do this is by using made to measure cardboard boxes for your products. If a customer is impressed with how they receive their parcel they will view your brand in a favourable light and be more likely to purchase again or leave a positive review.
Could Help Raise Brand Awareness
Using made to measure boxes could also help with your marketing and build brand awareness. User-generated content is a big tool for online businesses. If one of your customers or influencers tags your business on social media with a picture of their product inside the box, would you be happy with the look? Or would it just look like an average box?
Save Space in Your Office
If you’re running an online business from your home or a small office, made to measure cardboard boxes will take up less room as they’re designed to be compact. This means you can store more packaging – especially helpful if your orders are growing or you’re heading into a busy seasonal period.
Prevent Breakages
One of the most important considerations for switching to made to measure boxes is to ensure your product arrives securely to the customer’s address. Using a box that’s perfectly shaped and sized to fit a product will prevent it rattling around during transit. If you sell fragile items such as TVs, glassware or alcohol then you’ll want to prevent breakages to keep your customers happy. Bubble wrap, thicker cardboard and made to measure boxes makes for the perfect packaging combination for those fragile and high-value items.
More Economical and Eco-Friendly
Made to measure boxes are not only more economical, they’re also more eco-friendly. Not only will you help save the planet by only using the resources you really need, you’ll also save money over time.
Using made to measure cardboard boxes is not just a practical choice to ensure that your products arrive in pristine condition, it also makes good sense for your online business.
If you’re an online business that’s considering using made to measure cardboard boxes, contact JB Packaging to speak to one of our customer advisors or fill out our form.
